2. Predictive Analytics for Data-Informed Decision Making
One of the largest effects AI will have on marketers is data analysis. Now, AI is used for analyzing customer behavior and predicting trends going forward. It can help businesses understand what marketing efforts are working and which are not in order to better inform future decisions.

With advanced AI algorithms, the marketer will be able to predict customer needs, refine campaigns in real-time, and minimize wastage in ad spend. Thus, there will be ‘more effective’ strategies which involve targeting the right audience at the right time with the proper method of engagement.

3. Chatbots and Conversational Marketing
AI-powered chatbots are fast becoming an integral part of customer engagement and service. They could provide instant answers to the huge lists of questions coming from the clients. They can help walk a user through the sales funnel as their tech grows. The future will hold much more human-like interplay in an interplay where there is the accurate understanding of tones, intent, and emotions and acting according to them.

In digital marketing, nurturing leads strongly falls on the shoulders of chatbots to be answered 24/7 as well as even direct sales, for instance with product recommendation

4. Voice Search and AI Optimization
How consumers find information is changing completely through the rise of AI assistants such as Siri, Alexa, and Google Assistant. In future, digital marketers will have to be very keen on voice search optimization because most people start using voice commands for both online searches and purchases.

AI will optimize voice search, which in turn will enable marketers to optimize for longer-tail keywords and natural language queries, and brands that adopt this kind of voice search optimization will be better positioned in the world of spoken queries.

5. Automated Content Creation and Curation
That is how fast content generation is developing into a key feature of AI. The tools are GPT-based systems such that they can generate blog posts and social media updates, and even video scripts, with minimal human effort. While human creativity will remain paramount, in the production of content at scale, AI will help marketers become strategic and creative.

Therefore, AI will also help marketers serve their audiences with the most relevant articles, videos, and resources so that content is always interesting and useful.

6. Improved ad targeting and return on investment
This makes digital advertising more efficient because it is now able to fine-tune audience targeting using the help of AI. Real-time data can enable AI to determine which users are likely to convert, and the ad placement is matched with that likelihood. This results in a very high ROI and high effectiveness on campaigns.

This includes the rising uses of programmatic advertising, a field in which AI automates the buying of ads targeting specific audiences. In the near future, AI is going to do not only simply optimize ad targeting but also automate the entire process of campaign creation to distribution.

7. AI-Powered Influencer Marketing
With more influencer marketing, AI will search for the perfect influencer for their brand. AI can sift through a pool of influencer data on engagement rate, demographics of followers, and content style to match a brand with the right influencers that bring actual influence.

By 2023, AI will help marketers run influencer campaigns much more effectively. It will predict the outcome, track the engagement that occurs in real-time, and offer analytics on performance in detail.